Who Uses Pinterest?

pinterestAccording to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of “pins” and create pin boards or collections to share with others. The pins that get the most shares are visually pleasing and often shopping related.

How Do They Use Pinterest?

Men and women use Pinterest for the same reasons – to get ideas, to make wish lists or “vision boards”, and to keep track of resources they might want to look at later. But, women tend to wish more than men, who actually tend to buy more due to a pin. In other words, men generally pin things they will buy, while women pin things they want to buy or wish they could buy.

Why Do People Use Pinterest?

* Bookmarking – People use Pinterest to keep track of items they plan to buy, or things they want to read or try later such as recipes or do it yourself projects.

* Inspiration – Looking at other people’s pins is a fun way to become inspired about something you want to do such as redecorate your home, cook a new recipe, or even get organized.

* Self-promotion – Many people use Pinterest to promote their business (and any business which has visual content should). On Pinterest it doesn’t matter if you’re a big business or a small business; you can use it for promotion.

* Social interaction – People love being social, especially online. Even introverts are social online. Part of the fun of pinning and re-pinning and commenting is that it’s a social activity that you are doing with others. [Continue reading]

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